One of the first things people ask when they find out you have a business is if you have a website. The answer, of course, should be “yes” but that is just where things begin. Having a website doesn’t automatically help your business, in fact it can frustrate the very people you’re hoping to win over!
Today we’re going to talk about some common mistakes companies make and how you can avoid making them in your business.
1. Poor design
You do not have to have a million dollar site, but you should have one that looks professional. This means no-fuzzy images, no frames bleeding off the screen, clean-looking lines and business style fonts. Consistency is also important, so make sure your site has visual cohesion.
2. Hard to navigate
People get frustrated if a site is difficult to navigate. Make sure your site is easy to use on a computer and a phone. Ensure that the tabs make sense and include things like “go to top” and “home” option to make things even easier!
3. Contact and location
One of the top reasons people look at your site is to find out how to call, write or visit you. You need to make it easy to find this information. Don’t make them dig for this basic details, keep it easy to find and include a map if applicable.
4. Too fancy
Sure, that web designer you hired wants to showcase their skills in some super cool way, but do you really need it? The last thing people want to do is wait for your site to load or download some plug-in just to see what you offer. Do not over-complicate your website!
There are plenty of ways to mess up your website, these are just a few of the most common mistakes we see companies make. We will revisit this topic from time to time because it is vital to your success. Until then you’ll just have to wonder if you’re doing it right, or of course you can contact us for more detailed help.