Does Your Business Need an Agency?
by Erik Burns
Some businesses out there feel they do not need a marketing agency. They figure they can handle their marketing on their own. Plus it may save them a little money. That sounds like a simple enough idea, but there are several key reasons why it is best to hire a marketing agency.
A marketing rep can schedule time for you to come to a television station to film a new ad or send a crew to your business. Your agency can also create eye-popping digital ads that will give you higher customer conversion rates.
There is nothing wrong with not understanding the ins and outs of the marketing industry. For example, if you have never heard of reputation management or geofence marketing, it is hard to negotiate the best rates for your company. Your agency will not only talk to reps for you, but they will know how to secure the strongest deal for your budget.
It is not enough simply to have a website anymore. Business websites these days must be mobile friendly, have great pictures, and have regularly updated written content to get noticed on search engines. An agency can redesign your current website or build you a brand new one with all these features. Plus they can write monthly blogs to keep your website fresh and current.
As with a website, your business needs to do more than merely have a social media page. You need to update it several times a week with new posts, respond to customers in a timely manner, and stay on top of reviews. Plus you need more than just a Facebook page. You also need Google+ and whatever else makes sense for your business. An agency can run all your pages and create all the content you need.
As you can see, hiring an agency to handle your business’s marketing is quite a good investment! To get started with us, simply fill out the form here to schedule your free appointment. Talk to you soon!
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