Don’t Miss the Mark on Branding

Let’s test your understanding of branding. In one sentence define what branding is; go on, we’ll wait. If you are like most people you had a bit of trouble putting this concept into words. And, if you have a hard time defining it how can you possibly implement it to grow your business? This is the problem many business owners have and it’s a large obstacle to growth.

Here are some common branding myths that have business owners heading down the wrong path:

My logo is my brand.
A brand is more than a logo, but many people don’t make this distinction.If branding were as simple as making a logo then there would never be a problem with branding. I mean, how easy is it to change logos? No, your logo is a nice visual reminder of your company, but it certainly isn’t your brand.

Branding is only for large companies.
This myth leads to a lot of missed opportunities. Branding is for all businesses, big and small. Your brand is the essence of what you believe in, what you provide and what customers can expect from you every time you do business. If you don’t define yourself your competition will!

Branding doesn’t work.
You probably call acetaminophen Tylenol. Acetaminophen, however is the pain killer found in Tylenol; Tylenol is a popular and trusted brand that has become synonymous with pain relief. This is one of many examples on how branding effects your life. Branding works but it does take time, energy and effort.

Branding is a subject that confuses and frustrates many people. If you are in business, however, you owe it to yourself to hone in on this powerful concept and implement it for continued growth and success. When all else fails you can call in the help of marketing professionals to clear up your misconceptions and help you get on track!


My belief of what an advertising agency should be providing their clients is simple. Innovation, expert advice, strategic planning, development and execution and bottom-line accountability. Our only goal is to make our clients more successful, but success in my eyes can only be judged in one aspect, revenue. At the end of the day increasing revenue is what our job is predicated on.

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