Easy Ways to Generate Content for Your Blog
If you have a business, then you need a website. If you have a website, then you need content. And we’re not just talking about the content on your web pages, but actual moving content that gets the attention of potential customers and search engines alike. If you’re not a writer or marketing professional, then this may be a time-consuming problem.
Fortunately, there are plenty of easy ways to generate content ideas for your company, no matter what you do. Here are a few ideas to get you started.
Customer success stories: People like hearing stories about real people, and their real experiences. You can turn your own customer’s success stories into great blog content. As long as you have a happy client base, this source of content ideas will never run out!
How-to blogs: How-to content is a popular genre because many people use the internet as their own personal training tool. Fortunately, most everything can be turned into a how-to blog. If you sell clothing, then perhaps you could write a “how-to” about putting together a business-casual outfit. If you sell doughnuts, then why not discuss how to use doughnuts as part of a dessert recipe?
FAQs: If your site has a frequently asked question section, then you can use it as a source for content. Each question you answer in your FAQs can be turned into a larger content piece. Not only will this allow you to provide great information, but it will also give you some linking opportunities within your site as well.
Comparisons: Comparisons are helpful ways for customers to determine which product, or company, to go with ultimately. By producing content that compares products, features, or services, you’ll help educate your readers while giving a nod to your own company as well.
Knowledge-sharing: People get tired of being sold to, but they like being informed. By sharing content that educates people about your business, or the types of services and goods you offer, you’ll generate goodwill. This type of content can help build you up as an expert in your field, which can translate to business growth.
Product spotlight: If you sell products, or offer professional services, then you can use your blog to highlight your offerings in more detail. This gives you more room to explain what you do or what you sell, but be careful. Product spotlights should be sprinkled in your blog, not the main focus.
No matter what you blog about, make sure that you’re doing more informing than selling. This can help to generate a great relationship with your visitors, allowing you to build a long-term relationship. In turn this can turn into more traffic, more leads, and even more profit!
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