How to Utilize a Call to Action
by Erik Burns
Have you heard the term call-to-action before? Not sure what it means in regards to marketing? A call-to-action is a message is intended to get people to make a decision! It can be used in a television ad, an email, a banner ad, and even a social media post. Although it might seem like a small thing, asking people to take that next step and purchase your product or utilize your services is a powerful way to make the most of your advertising message.
It is not hard to incorporate a call-to-action into your marketing campaign. Here are a few suggestions:
- In a television ad, end it by asking people to call for more details.
- Post on social media to ask your fans to sign up for your newsletter on your website.
- With an email newsletter, direct people to like your social media pages.
- Make your banner ad a coupon people have to show in store to redeem.
Before you begin your next advertising campaign, remember to use a call-to-action. This simple technique is a powerful way to get the ball rolling and meet new potential customers. It does not even have to be a big directive. It just needs to get people interested in your store!
Need help with utilizing a call-to-action in your advertising? Reach out to us, and we can help!
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