Hype — Oh How It Can Sting!

hype, marketing, the x files, i want to believe

Just a little joke for those of us who fall victim to hype nearly every single time:

hype, marketing, the x files, i want to believe

Speaking of hype, when was the last time you fell for it? A marketing genius can use the most exaggerated hyperbole to promote even the most mediocre of products, so it is all too easy to be underwhelmed these days. Were you disappointed by a would-be summer blockbuster this season? Did a highly anticipated TV show that debuted on Netflix, Hulu, or Amazon fail to meet your expectations? Perhaps an album from one of your favorite artists should have undergone a bit more tinkering in the studio before being foisted upon the public? Whatever your story, share your comments below about being let down by hype!