Linked In for Lead Generation
LinkedIn is a place where 53 million professionals gather online to build their business. It gives you access to area decision makers and a free outlet to highlight your company’s services. But, turning those connections into promising leads means utilizing more than the basic Linked In functions. Here are some ways to generate more leads from your Linked In account.
Spend Time with the People Search Tool
The people search tool is great for seeking out new connections, locating business decision makers and getting information on companies of interest. This tool is located on the upper right section of your Linked In home page
You can search for names of people, companies, jobs and even groups to join. Once you’ve started a search you can filter findings and narrow down results. Those looking for sales leads, hoping to set appointments or even find job openings can really get some great information with this simple tool.
Join a Group
Many people join Linked In groups in a way that doesn’t help generate new leads. The idea is not to just join networks of people you know within your own industry. Your best bet is to join groups in industries that can help your business grow. For example, if you are an accountant you’ll want to join accounting groups and groups where your target customers could be, like small business groups or restaurant owners.
Are you an expert in your field? Of course you are, so why not jump in and participate in Linked In Answers. This underutilized tool lets people ask industry-specific questions and get answers from experts. When you answer questions in your field you solidify yourself as an expert and set up yourself for some great new connections. As an added bonus, you can include links to your blog or website.
These are just a few of the ways you can use Linked In to generate leads for your business. Like any social media outlet, you get out of it only what you put in. Take some times, do a little work and make those connections pay off!
My belief of what an advertising agency should be providing their clients is simple. Innovation, expert advice, strategic planning, development and execution and bottom-line accountability. Our only goal is to make our clients more successful, but success in my eyes can only be judged in one aspect, revenue. At the end of the day increasing revenue is what our job is predicated on.
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