Reputation Management Benefits
by Erik Burns
Warren Buffett is right, and it is why reputation management is so key these days. One week your business can have excellent Yelp, Facebook, and Google reviews. The next week, a slew of unfavorable reviews can damage your brand.
Our reputation management consultants know just how to help your business out of those rough patches. Is your business not experiencing anything difficult at the moment? You still should consider reputation management! Maintaining a solid reputation before a problem emerges is a major part of what we do. You want a strong system in place for your business just in case issues emerge later on.
Another reason to consider reputation management? It is a great idea to gauge what is being said about your business online. This applies to more than just reviews. It factors in social media comments, news article comment sections, and even YouTube comments. As crucial as online reviews are, comments are just as paramount to your reputation. While potential customers monitor reviews closely, your daily social media followers may not. Instead, they follow your posts. They are much more likely to see negative comments on Facebook. Reputation management follows comments, and allows your business to respond quickly to resolve the situation. Then, if your followers see a bad comment, then they also see how your business handled the issue.
Want to learn more? As always, reach out to us here by phone or by email!
February 21, 2019
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