SEO Isn’t Just a Buzz Word

The internet is full of trendy terms, acronyms and buzz phrases. If you’re like most people, you ignore much of it unless it pertains to you. After all, soon enough there will be a new trend and new round of buzz phrases to learn. So in a world of slick new terminology, how important is SEO?

SEO stands for Search Engine Optimization. It refers to the art of making a website visible to search engines through non-paid, or organic, searches. This is how a site gets found when you type in a search term and it’s one of the most important things for businesses with websites to utilize.

See, you can pay for ads and sponsored results, which is one method. But,optimizing your site for the way people really search will give you a true and lasting online presence.

How does this work? Well, understanding all of the factors involved in SEO is something that takes years of specialization. Part of it is the effective use of keywords, tags, and analytics that help determine how people are currently searching.

Everything online moves rapidly, and SEO is no exception. How people search today isn’t necessarily how they will search in a week from now. For this reason you can’t optimize your site and call it a day. SEO is an ongoing process that evolves with new tools and information that a skilled person can use to continually improve a websites visibility.

SEO might be a buzz word, but it definitely deserves to be in your vocabulary. If you are trying to launch your company online you nee to have at least a basic understanding of SEO.

The next time you search for something think a little about SEO. Soon you’ll gain a real appreciation for all of the work that goes into bringing you the best search results possible!

My belief of what an advertising agency should be providing their clients is simple. Innovation, expert advice, strategic planning, development and execution and bottom-line accountability. Our only goal is to make our clients more successful, but success in my eyes can only be judged in one aspect, revenue. At the end of the day increasing revenue is what our job is predicated on.