Social Media Tips for the Small Business Owner

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Social media used to be something you could opt in or out of, but that’s no longer the case. These days your company has to have a social presence not only to be competitive, but just to be successful. This means that business owners need online savvy and time to dedicate to building their social footprint.

If you’re like many business owners,  then you’re not sure where to start. After all, you’re not a marketer! Here are a few tips to help you get on the right track.

  1. Select the right platform for your company and your demographic. This decision is the starting point for your social media plan. For instance, if you have an older demographic and a company that’s not visually appealing, then Instagram may not be right for you.
  1. When it comes to social media, quality and quantity both matter. This makes it important for you to focus your efforts on platforms that you have time and resources to manage. It’s better to do one or two platforms well than to have many accounts that you can’t truly handle.

  2. Social media depends on consistency. In fact, if you can’t post consistently, then you might as well not post at all! This is partially due to how algorithms control social feeds, but it’s also because your followers come to expect your updates!

  3. In the world of social media, it’s not just what you say, but what you don’t say. Make a list of rules regarding the types of posts you will write, including things you won’t include. For example, you may want to avoid political topics, religion, and other potentially controversial areas.

  4. Don’t forget the “media” part of your social media plan! Videos and images are absolutely necessary to draw more attention to your posts. Make sure, however, that you’re only using media that you have the permission to use!
  1. Be engaging in both your content and in how you interact with those who like, comment, or share your material. You can do this by always liking or commenting back when people engage with you. This shows that there is a real person running the account and it encourages additional activity.

In reality, as a business owner, you already have much on your plate, so it’s difficult to run your social media accounts the right way. To have a fighting chance, you’ll want to embrace planning your posts ahead of time. Of course, you can also hire a professional to build your social presence so that you can focus on what you do best – run your business! Message us today to schedule your free, no-obligation consultation. 


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