Marketing is an investment in yourself. It is the way you get in front of people who could benefit from your goods or services. The goal is a mutually beneficial relationship that stands the test of time. But just like anything else, there are right ways and wrong ways of going about marketing your business.
Here are some of the most common marketing mistakes we see companies make. We bet you will recognize at least one of them from your own marketing practices!
1. Not being consistent
Becoming a familiar name in your community takes work. A cornerstone of that work is consistency. This applies to the look and feel of all of your marketing material, but it is really much more than that. This principle refers to having a consistent voice and message across your ads, social media and anything else that has your name on it. This doesn’t mean to never change, but instead refers to having a consistent voice that always comes through loud and clear.
2. Getting stale
You might be happy with your website and logo, and it might be great, but it might also be old. New companies come onto the market all of the time and fair or not, those new faces get extra attention. People migrate to new and fresh options, it’s just a natural tendency. Fortunately, you can take advantage of this by updating your look from time to time.
3. Being inflexible
The tactics you used 5 years ago might have yielded great results, but they are also outdated. Things are moving quickly out there and your marketing options are no exception. If you don’t take advantage of the new tools available, you can be sure that your competitors are, leaving you behind in the process. The only way to counter this is to embrace change and utilize new technology to your company’s advantage.
There you have it, three common mistakes that many companies make in their marketing strategy. Do you recognize your business in this list? If so, don’t worry, you can take steps today to get back on top and we can help. Give us a call or email us and schedule a free marketing consultation.