Are You Ready To Take Your Travel Team Marketing To The Next Level?
Address geo-fencing, SEARCH RETARGETING, CONTEXTUAL TARGETING, SITE RETARGETING, AUDIENCE OPTIMIZATION & EXPANSION
You receive the most advanced digital marketing campaign and Tier 1 Platforms for a Team by Team investment of $5,000. For which you will receive 541,666 minimum targeted advertising impressions. This campaign is priced at a $9.23 CPM. The following is the strategy and platforms suggested:
TARGETING & RETARGETING
Think of this as PPC on steroids. Instead of relying on text, we now have animation, engaging mobile and display ads that are being viewed on America’s best and most popular websites and mobile apps.
We know we are looking for Timeshare owners who are wanting relief. With our platforms we are able to identify these users in your pre-defined geographic regions and serve them a crafted message from one of your teams.
All ads will have a unique landing page, with strong call-to-action offers, that easily allow a user to contact you or RSVP to the event. Then, you will have the ability to see conversion rates, allowing you to effectively judge what is and is not working to best optimize in real-time to ensure the best use of marketing funds.
Contextual Targeting
Engage new customers by showing them ads that resonate with the content they are already consuming. Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content. So, viewers only see ads they’re interested in, and you only serve valuable impressions to the right viewers.
Search Retargeting
Reach more searchers, more often, and more effectively with industry leading keyword-level search retargeting. Our keyword-level search retargeting enables advertisers to combine the effectiveness of search with the reach and brand impact of display. Intent data captured while a user is searching is generally the most effective targeting data available. Using search retargeting, advertisers are able to target prospects with display ads based on the searches they perform across the web.
Site Retargeting
Roughly 98% of consumers will leave a site without converting. Here is your chance to re-engage them with a completely new level of performance and insight. Site Retargeting targets users who have already visited your site while they are visiting other sites across the web. Site retargeting is a highly effective method of converting site visitors into purchasers.
Audience Expansion
Our Programmatic Platform uses elemental data to expand audiences using advanced signal amplification methods. Because the our platform uses unstructured data, we are able to understand both the exact data elements that led to a successful conversion and replicate those elements to develop highly accurate look-a-like models. So we will be optimizing audiences that attend events. Making each campaign we run more effective and efficient than the previous. We will utilize this data across all team marketing.
ADDRESS GEO-FENCING
Vietti Marketing’s Geo-Fencing by Address brings to advertisers a powerful, efficient, and accurate new way to target specific households and businesses with digital advertising.
Address Geo-Fencing can be used to improve the results of direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution, Address Geo-Fencing makes all household targeting efforts more effective.
With Address Geo-Fencing, you can upload up to 1 million street addresses into the platform. Those street addresses are then automatically converted into geo-fences that conform to the plat lines of each address. Then, devices seen within those plat lines are targeted with mobile, video, and/or OTT/CTV ads. Additional data targeting overlays can also be applied.
Benefits:
- Highly precise. Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.
- Highly scalable. Up to 1 million physical addresses can be targeted per campaign.
- Improved reach over IP-based solutions, which are being limited due to truncation of IP addresses in programmatic advertising.
- Provides foot traffic attribution. Conversion Zones can be used with addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
- Improves performance of addressable TV, direct mail, and other campaigns that target specific households by extending their reach, improving their frequency, and providing attribution.
- Personalize creative based on address level intelligence.
- Granular reporting. Report and break down campaign performance by ZIP+4 level.
- Cross Device. Targets all individuals at the address on multiple devices by leveraging Vietti Marketing Group’s cross-device graph, and enables targeting of devices for up to 30 days after they have left address.
- Effectively and efficiently on-board offline data. Create granular audiences from CRM systems and other offline databases (e.g., automotive lease renewals, households using internet but not video/cable, etc.).
- Audiences are updated on a daily basis.
How It Works:
- Physical addresses which an advertiser wants to target are uploaded into Vietti’s platform.
- The addresses are then matched against plat line data to collect the exact physical location, size and shape of the individually matched addresses.
- The system then geo-fences each matched address to collect and target users specific only to that distinct address location. If desired, desktop, laptop, and OTT/CTV devices are also targeted through Vietti’s cross device graph.
- Audiences at every single address are updated on a daily basis.
A Powerful Direct Mail Supplement
You have a team in a market, two weeks before homes are scheduled to receive a direct mail piece you now have the ability to target these residents with messages and information about the event and services you provide. We are able to send them advertising on apps, websites, and social media platforms.
Further, visitation rates of targeted addresses to advertiser physical locations can be measured to validate total campaign impact on foot traffic. (yes we can tell you how many people attended your event who also were served an ad)
CAMPAIGN SUMMARY
You receive the most advanced digital marketing campaign and Tier 1 Platforms for a Team by Team investment of $5,000. For which you will receive 541,666 minimum targeted advertising impressions. This campaign is priced at a $9.23 CPM.
- Contextual Targeting
- Search Retargeting
- Site Retargeting
- Creative Development & Production
- Real-Time Performance Reporting Dashboard
- Optimized & Hosted Landing Pages
- Over 541,666 Targeted Advertising Impression
- Audience Conversion Reporting
- Audience Expansion
$5,000/PER TEAM
SUGGESTED ADD-ON SERVICE:
Vietti Marketing is able to offer a discounted Email Marketing service if a travel group agrees to do the above mentioned marketing plan at $5,000. For only $1,000 you will receive targeted email marketing campaign that we normally charge our clients $3,000 for. You receive the following:
EMAIL MARKETING
Utilizing the most advanced metrics of data lists, timeshare owners, timeshare intenders, and audience behavior monitoring we are able to provide an affordable way to email market our target audience. While we are working with an 80%+ accuracy model, we realize that some of these users are not going to be Timeshare Owners.
So we will send an email in your geo-target region for all users who identify themselves as owners or match the following criteria:
- Homeowner
- Married
- HHI $150K+
- Interest in Timeshare and Travel
- Presence of Children
Then we will enter this list, as we now receive their First Name, Last Name and Zip, we load this into Facebook, and we serve at least 50,000 ad impressions through Facebook.
Email Marketing Investment
$1,000/Per Team
- 68,965 Emails Sent - Only $14.50 per 1,000 Emails
- BONUS: You Receive 50,000 Facebook Retargeting Impressions
- BONUS: Creation of Email Creative and Landing Page
Our Difference Is Your Advantage
What makes Vietti Marketing Group different from other advertising agencies? It’s simple — we connect brands to their customers. We accomplish this in a totally integrated, results-based method. We leave absolutely nothing to chance!
42 Years Experience
Our considerable experience gives us the opportunity to utilize our cultivated media relationships and provide our clients with more effective, comprehensive marketing solutions.
58% Higher Returns
We are THE experts in brand-growing and delivering impressive results to our clients. Our performance is the proof. We provide a noticeable difference to your company's bottom line.
257 DMA Markets Serviced
And counting! We are masters in crafting local marketing campaigns on a national level. Not sure what your business needs? That's fine. We discuss all your options with you.