What does your Website say about you?

Having a website is not optional, it is mandatory. This holds true for dog groomers and national companies alike. But, this has also prompted people to throw up a bunch of poorly constructed sites that do more harm to their image than good.

The lesson here is that it’s not just important to have a website, but that your website says the right things about your business!

Unique

Having a dull template-based website isn’t the worst thing in the world for a dry cleaning company with no competition. Having a dull site is the worst thing if you are trying to stand out in a hard market, are in creative or technology driven field.  Take the time and make your site look different from those around you!

Dull Content

Is your business matter dull? It doesn’t matter if you’re an accountant, you can jazz up your content to be lively, interesting and helpful. People will read things that matter to them, help them in life or just offer interesting information. The bottom line here is to make your content count!

Keep it Fresh

Have you ever gone back to a website and found that nothing, even the blog, has changed? In reality every business should have a blog that offers tips, ideas and a reason for people to come back. Create some element that you update often (blog, social media feed) and invite people to visit you time and time again.

These are a few of the ways you can improve your website. As you can see, even small things can help you stand out in the ongoing virtual war to get face time with potential clients.

 


My belief of what an advertising agency should be providing their clients is simple. Innovation, expert advice, strategic planning, development and execution and bottom-line accountability. Our only goal is to make our clients more successful, but success in my eyes can only be judged in one aspect, revenue. At the end of the day increasing revenue is what our job is predicated on.