Why Google My Business Matters in 2020

Google My Business

The Power of Google My Business in 2020

Over the last several months Vietti Marketing Group has seen a large increase in customers who are turning to Google Search to find local businesses. Thus increasing the importance for our clients and local business owners to have a well-optimized Google my Business listing. Never before has it been more crucial to get in front of customers before the competition with Google My Business.

Where is the nearest hotel? Where can I find a good coffee shop near me? Who has the best Mexican food in Springfield? Best remodel company in Springfield?

The Power of Local Searches Typical Search Queries

With the common currency of internet searches, Google is helping local businesses get found online with their own business directory tool, Google My Business.

What is Google My Business?

Google My Business is a free platform that allows businesses (even those without a strong web presence) to be included in and manage how they appear on Google Search and Maps. Amongst other things, your free Google My Business listing features your business name, location, and hours.

Google My Business provides an all-inclusive way to monitor and reply to customer reviews, add photos, accept bookings, gain insights on how and where people are searching for you, and share updates about your business.

Why Do Google My Business Matter?

Google My Business can improve your business’ visibility through local SEO, give you opportunities to connect with new audiences, and help you understand online customer behavior surrounding your business. While there is a degree of time and effort involved in maintaining your listing, the benefits of Google My Business far outweigh the investment required to get started.

So is Google My Business right for your business? Definitely and here’s proof. Google Trends data shows the dramatic increase in “near me” search queries providing businesses with an opportunity to target potential customers seeking a local business. Appearing in hyperlocal searches can mean big business for your business.

Did you know that one in two people who conducted a local search visit a store that day, 76% of people who search for something nearby on a smartphone visit a related business within that day?

Did You Know? The Power of Google My Business

How To Optimize Your Google My Business Listing

What’s the point of a GMB listing if it doesn’t lead to more business? Once you’ve got your business verified, you can visit your Google My Business dashboard and start updating info, uploading photos, and providing potential customers with useful information, like your business hours and attributes (e.g. free wifi, kid-friendly). The more information you supply, and the more you maintain the listing, the better.

If you have the time and resources, there’s a lot more you can do to turn Google clicks into new customers. For example, Local Services ads are an excellent way to instantly see new business from a modest budget. Likewise, if you haven’t already set up Google Click-to-Message, it allows potential customers to text your business. Finally, getting consistent and quality Google Reviews will help boost your GMB listing to the top of search results. If you haven’t already, invest in a text-based review product like Podium to see your ratings and reviews skyrocket on the sites that matter most to your customers.

Google My Business is an essential tool for local business owners. Within just a few minutes, you can have your listing verified and start showing up in searches from local customers trying to find a business like yours.

Vietti Marketing Group Now Offering Google My Business Optimization Services

For business owners looking to maximize the potential of GMB, our agency is now offering an affordable service that allows business owners to maximize all aspects of GMB while also offering some unique tips and tricks to get a head of your competition. If you would like to discuss how we might be able to help you, please reach out and we will explain various options!

My belief of what an advertising agency should be providing their clients is simple. Innovation, expert advice, strategic planning, development and execution and bottom-line accountability. Our only goal is to make our clients more successful, but success in my eyes can only be judged in one aspect, revenue. At the end of the day increasing revenue is what our job is predicated on.