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socialOne of the questions many business owners ask is  “Why do I need to social media at all?” We understand the question, especially coming from busy owners that have more than enough to do. We also understand how easy it is to get overwhelmed by the topic of social media. Today we’re going to look at a few important reasons you need to participate in the world of social media along with some vital “do’s and don’ts” for the social beginner.

First up, let’s talk about why social media is important in the first place. The first and primary reason your company needs social media is because your competitors have it, it’s that simple. If you refuse to jump into social media, but your competitor is knocking it out of the park, you’re being left behind. It’s not really any different than having billboards, digital ads, circulars or other forms of advertising.  Those who advertise consistently and creatively will edge out the competition.

Now, let’s talk about who really loves social media. Sure, teenagers love it but search engines are also really into it. This is another reason your company needs to be social. Search engines like content that is fresh, relevant and that describes social media. Social media is fast moving and generate a huge amount of user-created content. This makes social feeds attractive to search engines. By having your own active presence on a social network you can improve your online visibility.

And for better or worse, the public in general also enjoys social media, which leads us to another reason why your business can’t opt out of the world of social marketing. By being an active member of a social network helps your business create goodwill and become a “go-to source” for your friends and neighbors. Even if they are not in the market for what you provide today, they might be tomorrow and statistics show that people are more likely to do business with companies they have connected with through social media.

Now that it makes sense, you might wonder where to start. We cover this topic and much more in our blogs, so feel free to browse. Additionally, we will be more than happy to answer your questions if you want to drop us a line.