{"id":16486,"date":"2019-05-21T08:53:12","date_gmt":"2019-05-21T13:53:12","guid":{"rendered":"https:\/\/a17bc880e1.nxcli.net\/?p=16486"},"modified":"2022-04-15T17:16:19","modified_gmt":"2022-04-15T22:16:19","slug":"social-media-tips-small-business-owner","status":"publish","type":"post","link":"https:\/\/viettimarketing.com\/ad-agency-springfield-mo\/social-media-tips-small-business-owner\/","title":{"rendered":"Social Media Tips for the Small Business Owner"},"content":{"rendered":"

Social media used to be something you could opt in or out of, but that\u2019s no longer the case. These days your company has to have a social presence not only to be competitive, but just to be successful. This means that business owners need online savvy and time to dedicate to building their social footprint.<\/span><\/p>\n

If you\u2019re like many business owners,\u00a0 then you\u2019re not sure where to start. After all, you\u2019re not a marketer! Unfortunately, many companies default to simply posting sales and information about their product or services. This seems like an easy go-to but it will quickly turn your followers off because they don’t log onto their social accounts to be sold to – they want to be entertained, informed and amused!\u00a0<\/span><\/p>\n

As a business, you have to remember the social aspect of social media. It is important to mix in content that is fun, friendly, helpful and has nothing to do with your business or current specials. Sure, you can put that stuff in there too, but by adding variety to your feed, people won’t feel like you’re yelling at them. They will also be more likely to engage with posts and in doing so, help your footprint grow.\u00a0<\/span><\/p>\n

You can’t learn every trip and trick at once, but these tips will get you on the right track:<\/span><\/p>\n

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  1. Select the right platform for your company and your demographic. This decision is the starting point for your social media plan. For instance, if you have an older demographic and a company that\u2019s not visually appealing, then Instagram may not be right for you.<\/span><\/li>\n<\/ol>\n
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    1. When it comes to social media, quality and quantity both matter. This makes it important for you to focus your efforts on platforms that you have time and resources to manage. It\u2019s better to do one or two platforms well than to have many accounts that you can\u2019t truly handle.\n

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    2. Social media depends on consistency. In fact, if you can\u2019t post consistently, then you might as well not post at all! This is partially due to how algorithms control social feeds, but it\u2019s also because your followers come to expect your updates!\n

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    3. In the world of social media, it\u2019s not just what you say, but what you don\u2019t say. Make a list of rules regarding the types of posts you will write, including things you won\u2019t include. For example, you may want to avoid political topics, religion, and other potentially controversial areas.\n

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    4. Don\u2019t forget the \u201cmedia\u201d part of your social media plan! Videos and images are absolutely necessary to draw more attention to your posts. Make sure, however, that you\u2019re only using media that you have the permission to use!<\/span><\/li>\n<\/ol>\n
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      1. Be engaging in both your content and in how you interact with those who like, comment, or share your material. You can do this by always liking or commenting back when people engage with you. This shows that there is a real person running the account and it encourages additional activity.<\/span><\/li>\n<\/ol>\n

        In reality, as a business owner, you already have much on your plate, so it\u2019s difficult to run your social media accounts the right way. To have a fighting chance, you\u2019ll want to embrace planning your posts ahead of time. Of course, you can also hire a professional to build your social presence so that you can focus on what you do best – run your business! Message us today to schedule your free, no-obligation consultation.\u00a0<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        Social media used to be something you could opt in or out of, but that\u2019s no longer the case. These days your company has to have a social presence not only to be competitive, but just to be successful. This means that business owners need online savvy and time to dedicate to building their social […]<\/p>\n","protected":false},"author":11,"featured_media":16487,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[34,35],"tags":[342,55,56],"class_list":["post-16486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-2","category-tips-2","tag-marketing","tag-social-media","tag-tips"],"_links":{"self":[{"href":"https:\/\/viettimarketing.com\/ad-agency-springfield-mo\/wp-json\/wp\/v2\/posts\/16486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viettimarketing.com\/ad-agency-springfield-mo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viettimarketing.com\/ad-agency-springfield-mo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viettimarketing.com\/ad-agency-springfield-mo\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/viettimarketing.com\/ad-agency-springfield-mo\/wp-json\/wp\/v2\/comments?post=16486"}],"version-history":[{"count":3,"href":"https:\/\/viettimarketing.com\/ad-agency-springfield-mo\/wp-json\/wp\/v2\/posts\/16486\/revisions"}],"predecessor-version":[{"id":26042,"href":"https:\/\/viettimarketing.com\/ad-agency-springfield-mo\/wp-json\/wp\/v2\/posts\/16486\/revisions\/26042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viettimarketing.com\/ad-agency-springfield-mo\/wp-json\/wp\/v2\/media\/16487"}],"wp:attachment":[{"href":"https:\/\/viettimarketing.com\/ad-agency-springfield-mo\/wp-json\/wp\/v2\/media?parent=16486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viettimarketing.com\/ad-agency-springfield-mo\/wp-json\/wp\/v2\/categories?post=16486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viettimarketing.com\/ad-agency-springfield-mo\/wp-json\/wp\/v2\/tags?post=16486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}